Recruitment Update: November 2018  
 
 
It's Time to Pay Attention to Retention!
 
 

In This Issue

Why Does Retention Matter?

What Are the Issues?

How Can We Stop It?

Sidebar Image
 
Why Does Retention Matter?

Recruitment is often considered the backbone of a healthy fraternity. However, if we have poor retention, our efforts are wasted!

There are three main areas where retention can affect the well-being of our organization: throughout the recruitment process, pledging process and post initiation. Poor retention through these periods of membership cause valuable, impactful and important brothers to leave our organization and not follow through on their potential.

We need to continuously be retaining and recruiting members, so we can spread the values and ever evolving purpose of our fraternity. Our retention percentages reflect directly onto the culture of our chapter during and after recruitment. 

Back to top

What Are the Issues?
Sidebar Image

There are consistently two main reasons why our organizations struggle with retention.

  1. Misaligned Expectations: This is most common with new members or during a pledging term. Men feel they were recruited off of one set of ideals, but begin to experience a different set once they become more involved. 
  2. Lack of Connection: This can happen at any point and time in an organization, from the oldest to youngest members. When our members start feeling like they are not valued, don't fit in or no longer belong in the organization, they seek opportunities to be involved and valued elsewhere. 

Back to top

How Can We Stop It From Happening? 
Sidebar Image

There are simple things we can do to improve retention and ways to change the culture for members from the start of their recruitment process, throughout their entire time as an undergraduate  brother. 

  1. Evaluate Your Roster: Look through your roster and see who is disengaged and have a conversation with them to ask why. You or another leader should try to intentionally and deliberately build a relationship with them. 
  2. Evaluate Recruitment Strategies: Take the time to reflect and look at your recruitment period. Are your events and strategy fully representing your organization? Do your potential members get a true vision of who you are as an organization and what it would be like to be a part of it?
  3. Put Your People First: Do you feel valued in your organization? If yes, does everyone else feel the same? If not, why? Work to build your recruitment culture off valuing each other and appreciating who each brother is and what they bring to the table. 
  4. Ask Questions: Ask your members what they think. Talk to your new members about what their experience is/was. Ask your seniors why they are disengaged.

Back to top

Check out Phired Up blog "Why Retention Matters Most," by Colleen Coffery-Melchiorre to learn more about why it is time to pay attention to retention.

Fraternally,

Nick - Director of Growth

              
 

© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848