We should always work to be authentic and represent ourselves to the best of our ability. However, it is easy to fall into a trap to act how we think potential members want us to act. This negatively impacts not just the formal recruitment period, but outside of that as well.
As a chapter, representing your authentic self, and showing that to the rest of campus, will attract like-minded new members. Use that to your advantage! Bring your authentic selves, and your events, onto campus and promote the correlation. Wear your Fiji shirts to a brotherhood basketball tournament at the gym. Set-up an information table next to your philanthropy table.
Help others build their own correlation between your authentic values based organization and membership.
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