Recruitment

Welcome Recruitment Chairmen & Brothers!

Recruitment is one of the most important functions that a chapter or colony can perform. It is important to understand why recruitment is so important to the Fraternity and our future.

Recruitment is the lifeblood of the Fraternity. Without it, none of us would have been led to make such a significant decision that would impact our lives. Part of the mission of Phi Gamma Delta is to bring men into our chapters and colonies who fit our ideals and values, and to perpetuate the good name of Phi Gamma Delta all across North America.

To quote our founders: “The star of Delta will glisten on the steeple of every college of good standing throughout the land."

The Definition of Dynamic Recruitment

Dynamic Recruitment is an active approach to building meaningful relationships with non-Greek students. Chapters that use the Dynamic Recruitment model continually build their network of non-Greek friends using optimized strategies for meeting new people, and they track their growing network utilizing a standardized names list. The Dynamic Recruitment process continues with systematic relationship-building through "small, normal, friendship activities" as opposed to just big recruitment events. Prospects are vetted for their level of qualification using an objective values based selection process. The Dynamic Recruitment chapter is guaranteed 100% bid acceptance because it always "pre-closes" prospects. The system repeats every year guaranteeing the highest quantity of high-quality members for the chapter.

Simply put, Dynamic Recruitment is an organized way of making new friends, and that is the heart of fraternity recruitment. All Phi Gam chapters and colonies are strongly encouraged to use Dynamic Recruitment to find new brothers for their campus.

Phi Gamma Delta's Policy on Legacies Going Through Recruitment

Anytime a chapter or colony finds a legacy going through recruitment, it is the chapter's / colony's responsibility to ensure they reach out to the legacy as soon as possible. A legacy is defined as an undergraduate man whose brother, father, grandfather, uncle, or cousin is an initiated member of the Fraternity. Additionally, there are a few steps the chapter or colony must follow when a legacy goes through recruitment:

  • Before and during the recruitment week, personally, invite the legacy out to all group recruitment events that you host, and take him out to dinner two or three times (or another similar small, one on one event).
  • You also need to assign each legacy that comes through a specific brother to act as their liaison for the chapter. Ideally, it should be a cabinet officer, recruitment chairman, or a past officer that will personally invite the legacy out to events as well as keep in touch with him throughout recruitment.
  • After getting to know the legacy, talk to his relative to see if they have anything to say about him or any input.
  • Once the chapter or colony votes, or has a pretty good idea of whether or not the legacy will receive a bid, reach out to his relative and inform him right away.

All legacies should be given a fair chance at becoming a member and given extra attention out of respect for their relative, who is our brother.

Recruitment Resources

Here are some tools to use in recruiting the future of your chapter or colony:

Recruitment Updates

 Recruitment Update - May 2018

 
 
Recruitment Update - May 2018
 

Brothers,

Congratulations to all brothers who are graduating this month! I hope all our chapter/colony members have been successful with finals and are ready to start summer break. Fall recruitment is just a few short months away. The best way to be successful is to take the next few months and prepare your chapter or colony. Remember the 5 P's: "Proper Planning Prevents Piss Poor Performance". Here are a few items to help you all prepare.

 

In This Issue

Recruitment Workshop

Summer Recruitment Ideas

Planning for Fall Recruitment

Graduate Recommendations

 
 
Recruitment Workshop 2018

This year's Recruitment Workshop is open for registration and is little more than one month away on June 15-17! All chapters and colonies are strongly encouraged to send at least one member, preferably the Recruitment Chairman. Attendees will learn the ins and outs of successful recruitment and leave the workshop with a plan to implement these lessons on their campus. 

The registration fee is billed after the workshop and is set at $150 per attendee. This covers two nights lodging, three meals, a BBQ Friday night and all educational material. 

Register HERE - the registration deadline is June 1. 

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Summer Recruitment Ideas

Just because the school may not be in session during the summer does not mean that you should take a break from recruiting. In fact, the summer offers a great time to focus on growing your prospect list and building relationships with them. This will give you a great leg up once the fall semester arrives.

For example, the summer offers time to hold events either on campus, at a chapter house or localized events in brothers' hometowns. These events can be a great way to engage potential members during a period when they may not be hearing from any other fraternities. 

Additionally, this is a great time to reach out to incoming freshmen. Utilize social media to find incoming freshmen and send them a welcoming message. Work with your admissions office to build a presence during new student orientation. These kinds of first impressions can go a long way with building rapport.

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Planning for Fall Recruitment

In addition to events during the summer, utilize this time to flesh out your recruitment plan. The summer is a perfect time to perfect your strategy. How do you plan on finding potential members? What kind of qualities are you looking for? What are your selling points that separate you from the competition? What are the responsibilities of every brother? What key dates do you have? Do you have a plan to practice or train brothers on successful recruitment efforts? 

These are all questions to think about as you build your recruitment plan. Simply ordering some shirts and planning a few dinners during rush week is not enough to succeed in today's fraternity world. 

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Graduate Recommendations

One opportunity that too many chapters or colonies miss out on is graduate recommendations. Take some time in your next newsletter or graduate communication to seek out recommendations for potential members. This is a good way to find legacies or incoming freshmen. Leave no stone unturned when trying to find potential members.

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Fraternally,

Colin Treanor - Director of Growth

Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - April 2018

 
 
Recruitment Update - April 2018
 

Brothers,

I hope everyone is back in the swing of things after spring break. Fall recruitment will be here before you know it. Now is a great time to begin working for fall recruitment. The best way to be successful in the fall is to work in the spring and summer. In this update, I want to cover a few items. 

 

In This Issue

2018 Recruitment Workshop

Chapter Builder

Prepping for Fall 2018

Calendar

Graduate Recommendations

 
 
2018 Recruitment Workshop

This year's Recruitment Workshop will be held the weekend of June 15-17 in Lexington, KY. Attendees will work with a coach in small groups to learn details of successful recruitment and how they can apply it to their campus. Most importantly, they will work with their coach on creating a comprehensive plan to adopt these practices to their chapter or colony. It is STRONGLY recommended that each chapter or colony send at least one member. 

When: Friday, June 15 - Sunday, June 17

Where: University of Kentucky campus and International Headquarters, Lexington, KY. 

The cost of registration is set at $150 per member. This covers lodging, meals, and all educational resources. The fee is billed based on who registers (not attendance). 

You can register HERE.

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Chapter Builder

More and more interfraternity councils and campuses are switching to more advanced recruitment technology. Phi Gamma Delta has a partnership with TechniPhi and the Chapter Builder software. In the past, we have sponsored accounts for chapters and colonies that cut the cost of an account ($500) for a chapter to $250. If you are interested in getting a leg up on the competition with this recruitment software, contact me at ctreanor@phigam.org.

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Prepping for Fall 2018

Get a head start on your fall recruitment planning by re-evaluating your names list. If you can begin building your names list before the end of the school year, you'll put yourselves ahead of the competition. Start building your names list of students already on campus and any incoming freshmen that you know. Utilize your brothers and pledges to begin building a list of students. 

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Calendar

It is important for you to begin working on a calendar for the summer and fall. Plan a calendar of recruitment events and opportunities for brothers to meet potential members that will extend from the spring into the summer and lead up to the fall. One important thing to note is to include your University or IFC calendar as well. They will have events that you want to participate in like orientation or an involvement fair. 

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Graduate Recommendations

As college acceptances and decisions begin to go out, a good tip is to reach out to your graduate brothers for any recruitment recommendations or leads. This would be a good way for you to identify any legacies that will be on your campus. Make sure you reference the fraternity's policy on handling legacies here

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Fraternally,

Colin Treanor - Director of Growth

Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - March 2018

 
 
Recruitment Update - March 2018
 

Brothers,

I hope everyone is relaxing and enjoying spring break! It is hard to believe that the school year is almost over. Congratulations to the chapters and colonies that have successfully recruited new pledge classes this semester. For most of you, recruitment is dying down until the fall begins. If you want to get a leg up for fall recruitment, here are some things to think about beforehand. 

 

In This Issue

Recruitment Workshop

Getting Your Pledges Involved

Reviewing Spring/Winter Recruitment

Setting New Goals

 
 
2018 Recruitment Workshop
 

This year's Recruitment Workshop will take place June 15 - 17 in Lexington KY. Please mark your calendars and plan to send at least one member. Participants will spend the weekend learning the details about successful recruitment and how to adapt it to their campus. Registration will be opening next month. 

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Getting Your Pledges Involved

By now, most pledge classes are well underway in their education. Often times, new members are the most eager, energetic and ready to help. Put that excitement to good use and get them involved right away in recruitment! Have your pledges collect and add the names of all the non-Greek students they know on campus. Have them look through their residence halls, classes, clubs or other organizations to identify potential members. From there, these names can be added to your list and begin building a contact list for fall recruitment. 

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Reviewing Spring/Winter Recruitment

Before prepping for fall recruitment, it is a smart idea to look back at recruitment from this past winter/spring. What went well? What didn't go well? What were your strengths? Reevaluate your recruitment process and identify areas to improve upon. Take a look at your names list. Are there any names on there that are still good to contact? Take notes from previous success or failure so that we can be better for the future. 

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Setting New Goals

Looking ahead to fall recruitment, it's good to start with a goal in mind. What are your fall recruitment goals? How many seniors are about to graduate? Your goals should always be to replace the graduating seniors, and ideally, grow or maintain your size. Typically, the standard is to recruit at least 1/4 your chapter's or colony's size per year. 

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Fraternally,

Colin Treanor - Director of Growth

Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - February 2018

 
 
Recruitment Update - February 2018
 

Brothers,

I hope everyone is doing well in the midst of this winter semester. Good luck to all chapters and colonies currently going through recruitment, and congratulations to the groups that are wrapping up with new pledge classes.

 

In This Issue

Bid Voting

Criteria to Look For

Registration of Pledges

Fulfilling Expectations

Recruitment Workshop 2018

 
 
Bid Voting

For all chapters or colonies going through or wrapping up recruitment, make sure you are prepared for your bid voting. Unfortunately, bid voting can be a bit of an exhausting process. If you take a few steps ahead of time, you can make the meeting more efficient:
 - Ensure all brothers know the rules of bid voting - has to be 100% in favor of extending a bid, anonymous, and he has to have at least a 2.5 GPA. 
 - Make sure potential members are being talked about BEFORE the meeting. If this is not the first time a potential brother is being discussed, that will weed out some of the debates. 
 - Pay attention to speaking limits and lists. Be disciplined and don't let conversations run wild. 

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Criteria to Look For

Another thing to consider before voting is what your criteria for membership is. What boxes are you checking off before extending someone a bid? A good standard is to measure our five values: 
 - Friendship: Who vouches for him? What do his friends say about him? How do brothers feel about him?
 - Knowledge: What is his GPA? (Minimum 2.5) What is his major? Why does he study that? Are his grades a priority? 
 - Service: What does he do to give back? How is he involved? What is he passionate about?
 - Morality: Are there any red flags? How does he act outside of recruitment?
 - Excellence: Is there anything notable about him? 
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Registering Pledges

Once bids are handed out and confirmed, your first step needs to be getting your pledges registered! It doesn't happen often, but there are some individuals who do not register and then never receive their badges or certificates. Have your pledges register HERE.

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Fulfilling Expectations

Something to keep in mind as you're nearing the end of recruitment: what promises did you make to potential members during recruitment? One of, if not the most common reasons for new members to drop is because of unmet expectations. If you have promised a supportive and engaging brotherhood, make sure we are holding up our end of that promise. 

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Recruitment Workshop 2018 

The date is set for the 2018 Recruitment Workshop. This year's Workshop will be held June 15-16 in Lexington, KY. Attendees will learn the fine points of dynamic recruitment and how to stand out on campus. Most importantly, they will work with our staff to create a comprehensive plan to adopt these strategies for their campus. 

It is strongly encouraged that all chapters and colonies send at least one member. More details will be announced as we get closer to spring. 

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Fraternally,
Colin Treanor - Director of Growth

Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - December 2017

     
  Recruitment Update - December 2017  
 
 
Recruitment Update - December 2017
 

Brothers,

Congratulations on making it to the end of the fall semester! While everyone is gearing up for finals, it is important to remember that winter/spring recruitment will be here before you know it. You should begin planning for recruitment in January and February if you have not already. Recruitment is one of the most important chapter operations, and you will need to be adequately prepared for it. Here are some good things to keep in mind before winter break. 

 

In this Issue

Fiji Academy

Transitioning Recruitment Chairmen

Planning for Winter / Spring

Recruitment Retreat

 
 
Fiji Academy
 

This year's Fiji Academy will be in St. Louis, January 5-7, 2018. All recruitment chairmen are highly encouraged to attend. There will be an educational track specifically for recruitment chairmen. If you have not done so already, you can register HERE. If your chapter or colony has not registered yet, please do so right away.

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Transitioning Recruitment Chairmen

If you are coming to the end of your time as recruitment chairman for your chapter or colony, you should make sure you have a thorough and adequate transition with your successor. Please pass along all resources you may have. Give him an outline of what your recruitment process looks like, what things went well and what things could have been improved. Go through the procedures for voting and what criteria you use. Additionally, make sure you get him set up on your Chapter Builder account if you have one. Lastly, ensure that you have a detailed review of the behind the scenes planning that goes into recruitment, such as planning events and maintaining a names list. Feel free to direct any questions to me at ctreanor@phigam.org.

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Planning for Winter/Spring Recruitment

Winter/spring recruitment will be here before you know it. You must ensure your chapter/colony is adequately prepared. Things you will need to evaluate are:
 - Your budget. How much money are you working with?
 - Your names list. How many quality leads do you have?
 - Your event schedule. What do you have planned for recruitment events?
 - What is your brand? Do you have a coordinated marketing plan in place? 

Once you ask yourself these questions, you will be able to set your team to work to get ready for January/February. 

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Recruitment Retreat

Once you have asked yourself the questions above, you will be able to move forward with your recruitment retreat. Your chapter or colony should hold a recruitment retreat to start off each semester. 

Set aside at least four hours during a specific day to cover your full recruitment strategy with your entire chapter/colony. 

During the retreat, you should discuss the answers to the questions above. Describe to your brothers how to build your names list and what their responsibilities are. Discuss your brand identity and what part every member plays in creating that identity. Lay out your event schedule. Breakdown the budget and where all the money is going.

Lastly, make sure you practice! Have all brothers practice their recruitment skills in regards to selling the fraternity, building rapport and closing the deal. 

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Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - January 2018

     
  Recruitment Update - January 2018  
 
 
Recruitment Update - January 2018 
 

Brothers,

Happy New Year to you all! It was good seeing many of you at FIJI Academy this past weekend. If you are new to your role as recruitment chairman, these monthly messages will provide you with relevant information regarding recruitment each month. With the winter or spring term starting soon, here are a few good things to keep in mind:

 

In this Issue

Updating Your Recruitment Chairmen

Academy Recap

Staff Support

Legacies Going Through Recruitment

Resources

 
 
 
Updating Your Recruitment Chairmen
 

If you are a new recruitment chairman for your chapter or colony, please take a few minutes to make sure you are listed as the main contact for your chapter or colony. In case any potential members or interested parties are trying to learn more about recruitment, you want them to have the most up to date information. Check your chapter roster on Phigam.org, your web site, and your social media pages, to make sure you are correctly listed as the main recruitment contact. 

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Fiji Academy Recap

Thank you to the brothers who attended the FIJI Academy in St, Louis, this past weekend. This year's Recruitment Track was a big success, thanks in large part to brother Matt Farrell (Connecticut 2013) for presenting. If you have any questions about the program or material, you can contact Matt Farrell, or explore Phired Up's website

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Staff Support

For any brothers new to the position of recruitment chairman, my name is Colin Treanor. I am the Director of Growth at IHQ. My role on staff is to be a direct resource for you and your committee. Feel free to reach out to me with any questions or needs you may have. Additionally, you can reach out to your Field Secretary, our Director of Chapter Services Eric Lied, or Director of Chapter Development Bryan Hartzell for any additional support. 

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Legacies Going Through Recruitment

Anytime a chapter or colony finds a legacy going through recruitment, it is the chapter or colony's responsibility to ensure they reach out to the legacy as soon as possible. A legacy is defined as an undergraduate man whose brother, father, grandfather, uncle, or cousin is an initiated member of the Fraternity. The following steps must also be taken: 

 - Before and during the recruitment period, personally invite the legacy to all group recruitment events as well as two or three smaller, one-on-one events like a dinner. 

 - Assign each legacy that comes in a specific brother to act as their liaison for the chapter. Ideally, it should be a cabinet officer, recruitment chairman, or a past officer that will personally invite him out to events as well as keep in to keep up with him during recruitment. 

 - Reach out to his relative to see if they have anything to say about him or any input.

 - Once the chapter or colony votes, or has a pretty good idea of whether or not the legacy will receive a bid, reach out to his relative and inform him right away. 

Legacies should be given a fair chance at becoming a member and given extra attention out of respect for their relative, who is our brother. 

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Resources

As recruitment chairmen, you have a wealth of resources at your disposal to help you in your position. You can find them on our Recruitment Page on phigam.org. Additionally, you can contact me at ctreanor@phigam.org with any questions regarding Chapter Builder.

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Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - November 2017

 
 
Recruitment Update - November 2017
 

Brothers,

I hope everyone is doing well and having an excellent school year! It is hard to believe it is already November. The semester will be over before you know it. Most chapters and colonies are gearing up to do elections right now, as well as initiating their fall pledge classes if they have not already done so. With that, recruitment can usually be an afterthought this time of year. However, if you can get out in front of winter/spring recruitment, you will be more successful to start off 2018. Here are a few things to keep in mind: 

 

In this Issue

Names List

Recruitment Retreat

Transitioning Recruitment Chairs

FIJI Academy

 
 
Your Names List & Next Steps
 

Chances are, most recruitment chairmen haven't given their names list a look over in the past few weeks. It is important to go back and review this list. Your first steps should be to clean up any outdated names that might still be there. 

The second step is to begin adding names! If you have not done so already, start by having your brothers and pledges add as many names as they can think of. Encourage all members to add names from their student organizations, clubs, classes, majors, residence halls and friends. Finally, you should practice a 5 for 5 challenge, where all members are challenged to add five new names each day for five days. This is a great way to add a large number of names quickly. 

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Recruitment Retreat

Sometime in November or December, your chapter or colony should hold a recruitment retreat for all members of the fraternity, including pledges. This should set the stage for the winter and spring and get all brothers and pledges on the same page regarding planning events, adding names, knowing selling points and how to talk about the Fraternity. 

Additionally, this is a good time to start planning your calendar for the winter and spring recruitment. The best recruitment events are essentially brotherhood events that you can bring friends to. Make sure that there is some kind of activity that can be paired with conversations, such as corn hole. 

All members should be aware of what their roles in recruitment are. It is not the recruitment chairman's sole responsibility to recruit a new pledge class. That duty falls to all the members. Some members are also well suited to do the logistic work behind the scenes, while others are more effective at the personal sales skills. 

It is also important to discuss what your brand identity is. Friendship, Knowledge, Service, Morality & Excellence are nice, but a bit generic. It's important to think about what your colony or chapter values that makes you unique. What are the qualities that bring you and your brothers together? Think of three specific qualities or a couple sentences that summarize why your colony or chapter exists. (For example: "The Alpha Alpha Chapter brings us together because we all have a home away from home where our diverse personalities and backgrounds are appreciated and valued." In this case, you can say that belonging, inclusiveness and a home away from home are among this chapter's values.) Create your own brand identity that all brothers and pledges can get behind!

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Transitioning Recruitment Chairmen

With elections for new officers, many chapters and colonies will transition from one recruitment chairman to another this month. I strongly encourage you all to put in a significant effort to transition with a new chairman. Please pass along all resources you have. Make sure they are listed as recruitment chairman in your chapter roster with IHQ. Give him a thorough outline of what your recruitment process looks like. Include his responsibilities and the responsibilities for all brothers, goals for the chapter and criteria to receive a bid. Lastly, make sure you have a detailed review of the behind the scenes planning that goes into recruitment, such as planning events, maintaining a names list and coordinating voting. Feel free to direct them to me with any questions at ctreanor@phigam.org

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Register for FIJI Academy

This year's FIJI Academy will be held in St. Louis, MO on January 5-7, 2018. Every year, we have a track specifically for recruitment chairmen. All recruitment chairs are highly encouraged to attend. If you have not done so already, you can register HERE.

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Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - October 2017

 
 
Recruitment Update - October 2017
 

Brothers,

I hope everyone is doing well in the first few months of school. It's hard to believe it is already October. Most of our chapters and colonies have finished their primary recruitment period for the year, while some are preparing for recruitment later in the fall or this spring. Regardless of your campus' recruitment timeline, you should keep recruitment as a focus moving forward. Truly elite chapters of Phi Gamma Delta continue their recruitment efforts, even after the formal period has ended. Here are some ways you can keep recruiting.

 

In this Issue

Buyers Remorse

Getting Pledges Involved In Recruitment

Social Excellence

Next Steps in Recruitment

 
 
Buyers Remorse
 

Disappointment sets in when expectations do not meet reality. If your chapter or colony has had an issue with members dropping soon after taking a bid in the past, it is because their expectations are not being met. Joining a fraternity is a big decision! Make it feel that way for your new members. During the first 48 hours of pledging, your new members should be welcomed by the entire brotherhood. You need to foster camaraderie between the new members and chapter. Do not buy into the "pledge class unity" mindset above chapter unity. Having a united group, instead of divided pledge classes, will lead to a better brotherhood.

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Getting Pledges Involved in Recruitment

One of the best ways to integrate your new members into the chapter or colony is to get them involved in recruitment. This also has the added benefit of building your recruitment lists early. Start off with a names jogger. Walk the new members through writing down the names and contact information of all non-Greek men they know on campus. Second, begin coaching them on recruitment strategies such as product knowledge and a dynamic calendar. Finally, begin teaching them Social Excellence to help build their interpersonal skills.

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Social Excellence

Both in recruitment and pledging, Social Excellence can make a good organization into a great one. Here are a few ways you can do that: 

 - Studies have shown that the most impactful quality a chapter can display is a sense of belonging. Displaying this during recruitment and afterward can be more powerful than social events or philanthropies or activities. Making your new members feel that they belong should be the top priority. 

 - Go for depth in conversations instead of breadth. Potential members and pledges are used to being asked the same exact questions, again and again, during recruitment. Avoid these surface level conversations and go a bit deeper. Let your guard down and talk about something important to you or your potential member. 

 - Step out of your comfort zone. Part of being in a fraternity is growing as a person. Fraternity should facilitate that growth by helping our members step out of their comfort zone. Have more in-depth conversations. Talk to new people on campus. Meet people of a different background than yourself. All these will help enable our members to grow as individuals. 

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Next Steps in Dynamic Recruitment

The next steps in recruitment will be to reevaluate your names list. No doubt you have names that have accepted bids with FIJI or other chapters. You will need to update your list to remove those no longer eligible. Additionally, you should begin adding new names. Ask your IFC for a list of men who went through recruitment and did not find a chapter to join. Lastly, have your pledges begin to add names as well. This will help you build up your names list for spring recruitment. You might not be allowed to extend bids through the rest of the fall, but you can certainly still interact with potential members. 

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Good luck on recruitment everyone! Please reach out to me at ctreanor@phigam.org with any questions or ideas. 

Fraternally,
Colin Treanor - Director of Growth
Perge!

 
 

© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - September 2017

 
 
Recruitment Update - September 2017
 

Brothers,

Welcome to the start of a new school year! In the next few weeks, we will be welcoming hundreds of new members into the Fraternity. In this update, I will cover topics that will be helpful for you going through recruitment.

 

In this Issue

Chapter Builder Training & Expectations

Recruitment Brochure

Stand Out During Recruitment

Legacies

Bid Criteria

 
 
Chapter Builder Training & Expectations
 

If your chapter or colony has set up a Chapter Builder account through IHQ, make sure your members understand how to properly utilize this tool. You can sign up to participate in a training webinar with Chapter Builder's staff HERE

Additionally, for the groups that have an account, please make sure you have reviewed the Chapter Builder usage expectations HERE

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Recruitment Brochure

We have edited our expansion brochure to be used by any chapter or colony across the Fraternity. CLICK HERE to download the brochure, which includes printing instructions.

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Standing out During Recruitment

During a typical recruitment week, all the fraternities on your campus are competing for a limited number of potential members. Too often chapters and colonies try to emulate the rest of their peers. Sure the rush shirt might be different, but odds are it is similar. Also, the chapters typically have the same events, lawn games, steaks and cigars, and wing night.

With all this in mind, it is crucial to understand that the most important thing you can do is stand out. The best way you can do this is through your personal interactions. Avoid resorting to the typical conversations about where the recruit is from, what sports he played in high school or what his major is. Instead, focus your conversations on what the Fraternity really means to you, or what it could mean to him. Talk about how the Fraternity could benefit him and how he would be welcomed in the Fraternity. This will make a greater impression than a rush shirt. 

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Legacies Going Through Recruitment

This time of year, recruitment recommendations come into IHQ. We receive these recommendations and forward them out to chapters and colonies. If you receive a notice of any legacies interested in joining, please make sure you read up on the Fraternity's policy on handling legacies going through recruitment. You can find the policy HERE.

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Bid Criteria

If your bid voting meetings are typically a nightmare, it is probably because your chapter or colony has no concrete idea of what you are looking for in a potential member. Some brothers may have one idea of what they would like to see in a new member, while another brother may have a different idea. Before recruitment even starts, you should have a discussion about just what you are looking for in a potential member. The more specific your criteria, the more efficient your voting will be. 

A good example would be to quantify the values of Phi Gamma Delta.
 - Friendship: Who recommended him? Who vouches for him?
 - Knowledge: What is his GPA (at least a 2.5)? What is his major? Are his grades a priority to him?
 - Service: What does he do on campus? What is he involved in?
 - Morality: Are there any red flags about his behavior?
 - Excellence: Are there any noteworthy things about him? Awards? 

Discuss with your brothers what your criteria should be to receive a bid.

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Good luck with recruitment everyone! If you have any questions about recruitment, please let me know at ctreanor@phigam.org.

Fraternally,
Colin Treanor - Director of Growth
Perge!

 
 

© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - August 2017

     
     
 
 
Recruitment Update - August 2017
 

Brothers,

I hope you're all doing well and enjoying your summers. Hard to believe it is already August, which means that the school year and recruitment are going to be here before you know it. The topics in this update should be helpful for you in the coming weeks.

 

In this Issue

Chapter Builder

Legacies

Pre-Closing

Meeting Freshmen on Campus

Membership Drives

 
 
Chapter Builder
 

As some of you may have seen in previous emails, we are renewing our Chapter Builder accounts for the coming year. This year, we are offering a new way to make Chapter Builder more affordable for chapters and colonies. A standard Chapter Builder account costs $500 per year, which is a pretty steep price for most groups. Instead, IHQ is offering to cover half the cost for an account with the chapter or colony paying the remainder. If you are interested in setting up an account, please let me know.

Additionally, we have a few FIJI specific Chapter Builder training webinars set up. You can sign up to participate HERE.

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Legacies Going Through Recruitment

During recruitment this fall, your chapter or colony may find a legacy going through recruitment. If you do find yourself with a legacy as a potential member, here is the Fraternity's policy on handling legacies in recruitment:

Anytime a chapter or colony finds a legacy going through recruitment, it is the chapter's/colony's responsibility to ensure they reach out to the legacy as soon as possible. A legacy is defined as an undergraduate man whose brother, father, grandfather, uncle, or cousin is an initiated member of the Fraternity. Additionally, there are a few steps the chapter or colony must follow when a legacy goes through recruitment.
 1. Before and during recruitment, personally, invite the legacy out to all group recruitment events that you host, and take him out to dinner two or three times (or a similar one on one event).
 2. You also need to assign a specific brother to each legacy to act as their main liaison for the chapter. Ideally, it should be a cabinet officer, recruitment chairman, or a past officer that will personally invite the legacy out to events as well as keep in touch with him throughout recruitment.
 3. After getting to know the legacy, talk to his relative to see if they have anything to say about him or any input.
 4. Once the chapter or colony votes, or has an idea of whether or not the legacy will receive a bid, reach out to his relative and inform him right away

All legacies should be given a fair chance at becoming a member and given extra attention out of respect for their relative, who is our brother.

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Pre-Closing

As you're going through the recruitment process, you'll start to have an idea of who you want to extend bids. Before you offer anyone a bid, you should have a pre closing conversation with him. Ask him, "hypothetically, if we were to invite you to join the fraternity, how would you feel about that?". This question is open ended and will give him an opportunity to voice his excitement or concerns regarding the fraternity. It is also a lot less pressure than asking him outright if he accepts a bid, yes or no. After asking this question you can gauge his interest and see if he is ready to accept a bid or if you need to address his concerns. 

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Meeting Freshmen on Campus

During the first few weeks of classes, your chapter or colony should be growing your list of potential members. You'll have a large contingent of new freshmen who are eager to go out and make friends. Take advantage of this to make a great first impression! You can do this a few different ways:
 - Being present on campus: the simplest and most important part about meeting freshmen is to simply be present and visible on campus. Your brothers should be present at any large campus wide events that freshmen will be at. Go eat in the dining halls, hang out in the student center, wear FIJI gear! The more visible you can be the more recognizable you will be.
 - Tabling: the most effective way of showing your presence on campus would be tabling. You should set up a table in a high traffic area of campus during a busy time of day. When you're tabling, don't ever sit behind the table! Stand in front of it and approach people. Have something like free coffee or donuts that can get people's attention.
 - You can stand out by not immediately jumping into a sales pitch when talking to freshmen. Take time to get to know them on a personal level before talking about the fraternity. 

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Membership Drives

Similar to your approach when meeting freshmen, your chapter or colony should make the first three weeks of school an effort to grow your names list. Here are a few things you can do:
 - 5 for 5 challenge: each member adds 5 names a day for 5 days. This is a simple, challenging, and incredibly effective way to recruit.
 - Raffles or contests on campus: you can set up a table and create a raffle or contest that gives away a prize. All they have to do to win is sign up.
 - Scholarships: setting aside some of your budgets to create a scholarship for freshmen is a great idea to gather more quality names. Additionally, it gives folks a good idea of where your priorities lie.

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Good luck with recruitment everyone! if you have any questions, please do not hesitate to ask me at ctreanor@phigam.org or any of our other staff members here at IHQ. 

Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - July 2017

 
 
Recruitment Update - July 2017
 

Brothers,

I hope you all enjoyed the 4th of July holiday weekend! While the summer is a time to relax, fall recruitment will be here before you know it. Some chapters and colonies have already begun recruiting for the fall, which is great! It is never too early to start recruiting. Here are some things to keep in mind for the rest of the summer.

 

In this Issue

Chapter Builder

Prospecting

Planning & Retreats

Recruitment Events

Pre-Closing

 
Chapter Builder
 

Chapter Builder is a recruitment tool that Phi Gamma Delta has used for the past few years. It allows a chapter/colony to track relationships they are forming with potential members throughout the year. You can measure attributes such as GPA, campus involvement, recommendations and more. This month we will be renewing our accounts with Chapter Builder. 

If you are interested in learning more or accessing an account, please let me know at ctreanor@phigam.org

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Prospecting

Prospecting is a great way to build up your names list throughout the summer. The more names you have to choose from, the more selective you can be with who you give bids out to. With that in mind, here are some ways you can build your names list through the summer:
 - Collect referrals from brothers, friends, family, graduate brothers, sororities, etc.
 - Check local high schools for any students coming to your campus. Reach out to the high schools that brothers attended for leads.
 - Ask your admissions office if you can get in touch with incoming first-year men.
 - Some IFC boards will collect a list of interested men before the fall begins. Check if yours does and if you can access it.
 - Get involved with any orientations, organization fairs or tours. Your goal should be to introduce yourselves to as many new students as possible. First impressions are powerful! 

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Recruitment Planning & Retreats

Before fall recruitment begins in earnest, your chapter or colony should plan to hold a recruitment retreat for all brothers. The purpose of this retreat is to confirm all recruitment plans and strategies for the entire group. You should have your entire schedule identified, go through your names list, practice your sales pitch or tabling, and practice pre-closing and social excellence.

You want every brother to know how they should talk to recruits, what they should talk about and have their interpersonal skills honed and ready to make good impressions for the fraternity. If you would like any help with planning a retreat, please let me know at ctreanor@phigam.org

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Recruitment Events

The summer is a great time to hold recruitment events before the fall semester starts. You should plan events that are focused on activities and conversations. In sociology, there is an idea that men have "shoulder to shoulder" friendships. That is to say, men develop bonds and socialize around structured activities and doing things. With that in mind, the best recruitment events are simple events with things to do, like games that people can have a conversation while participating. This is why a BBQ with something like corn hole or bags is actually good.

You can find a whole list of recruitment event ideas here.

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Pre-Closing

As you and your brothers are getting to know potential members, it is never a bad idea to get a sense of whether or not they would be interested in joining. You can employ the act of Pre-Closing on your potential members as you get to know them better.

This is simply asking them this question (or some variation of this question): "Hypothetically, if we were to invite you to join the fraternity, what would your thoughts be?" Again, it does not need to be that exact phrasing, but something similar. This will allow you to gain insight into any concerns they may have in a low-pressure situation. From there, you can address any concerns he may have.

Good luck with recruitment everyone! If you have any questions, please do not hesitate to reach out to our staff at the International Headquarters or contact me directly at ctreanor@phigam.org

Fraternally,
Colin Treanor - Director of Growth

Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - June 2017

 
 
 
Recruitment Update - June 2017
 

Brothers,

Happy summer, everyone! I hope you are enjoying a break from school and some good weather. Some chapters and colonies have already begun recruiting for the fall, which is great. Fall recruitment will be here before you know it. It is never too early to start recruiting. I want to provide you all with some things to keep in mind for the rest of the summer. 

 

In this Issue

Chapter Builder

Prospecting

Summer Recruitment Ideas

Good First Impressions

 
Chapter Builder
 

Chapter Builder is a recruitment tool that Phi Gamma Delta has used for the past few years. It allows a chapter/colony to track relationships they are forming with potential members throughout the year. You can measure attributes such as GPA, campus involvement, recommendations and more. Each summer we add new accounts on board as well.

If you are interested in learning more, please let me know at ctreanor@phigam.org

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Prospecting

Prospecting is a great way to build up your names list throughout the summer. The more names you have to choose from, the more selective you can be with who you give bids out to. With that in mind, here are some ways you can build your names list through the summer.
 - Collect referrals from brothers, friends, family, graduate brothers, sororities, etc.
 - Check local high schools for any students coming to your campus. Reach out to the high schools that brothers attended for leads.
 - Check with your admissions office if you can get in touch with incoming first-year men.
 - Get involved in any activity fairs or orientations for new students and transfers.
 - Some IFC boards will collect a list of interested men before the fall begins. Check if yours does and if you can access it. 

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Summer Recruitment Ideas

Just because classes are not in session does not mean that you cannot recruit. The summer is an ample opportunity for new members to get to know your brothers.

Some good events that you can do are:
 - Dinners: a common recruitment event for one simple reason, they work
 - Graduate/Career Nights: introduce potential brothers to your graduate brothers
 - Service events
 - Involvement fairs
 - Move-in weekends
 - Partnering with other groups on campus: think beyond NPC Sororities
 - Host a discussion on campus geared towards the idea of Building Courageous Leaders

A great way to think about recruitment events is that they are simply brotherhood events that you invite friends to. 

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Making a Good First Impression

Your biggest focus during June, through the beginning of July, should be building relationships. Remember, nobody joins a fraternity because of their shirts. They join because of the members. Making a good first impression is key.

Instruct all brothers that your focus should be on selling yourselves as friends instead of the fraternity. Become a friend first and a brother second. Do this by communicating and following up with potential members frequently. Do not bombard them with messages, but make an effort to get to know them.

Face to face interaction is key as well. Hold small events to get to know people. Coffee, lunch, dinner, sports, fishing exercise, etc. all work well to get to know someone. Be a mentor, a guide and a friend to new students who are about to make a significant change in their lives by going to college. 

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Good luck with recruitment everyone! If you ever have questions or need help regarding recruitment, please reach out to me at ctreanor@phigam.org or any of our staff members here at International Headquarters. 

Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

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If you have any questions regarding recruitment or any other resources or tools to help such as recruitment retreats, Chapter Builder, or staff visits please contact the Director of Growth.