Recruitment

Welcome Recruitment Chairmen & Brothers!

Recruitment is one of the most important functions that a chapter or colony can perform. It is important to understand why recruitment is so important to the Fraternity and our future.

Recruitment is the lifeblood of the Fraternity. Without it, none of us would have been led to make such a significant decision that would impact our lives. Part of the mission of Phi Gamma Delta is to bring men into our chapters and colonies who fit our ideals and values, and to perpetuate the good name of Phi Gamma Delta all across North America.

To quote our founders: “The star of Delta will glisten on the steeple of every college of good standing throughout the land."

The Definition of Dynamic Recruitment

Dynamic Recruitment is an active approach to building meaningful relationships with non-Greek students. Chapters that use the Dynamic Recruitment model continually build their network of non-Greek friends using optimized strategies for meeting new people, and they track their growing network utilizing a standardized names list. The Dynamic Recruitment process continues with systematic relationship-building through "small, normal, friendship activities" as opposed to just big recruitment events. Prospects are vetted for their level of qualification using an objective values based selection process. The Dynamic Recruitment chapter is guaranteed 100% bid acceptance because it always "pre-closes" prospects. The system repeats every year guaranteeing the highest quantity of high-quality members for the chapter.

Simply put, Dynamic Recruitment is an organized way of making new friends, and that is the heart of fraternity recruitment. All Phi Gam chapters and colonies are strongly encouraged to use Dynamic Recruitment to find new brothers for their campus.

Phi Gamma Delta's Policy on Legacies Going Through Recruitment

Anytime a chapter or colony finds a legacy going through recruitment, it is the chapter's / colony's responsibility to ensure they reach out to the legacy as soon as possible. A legacy is defined as an undergraduate man whose brother, father, grandfather, uncle, or cousin is an initiated member of the Fraternity. Additionally, there are a few steps the chapter or colony must follow when a legacy goes through recruitment:

  • Before and during the recruitment week, personally, invite the legacy out to all group recruitment events that you host, and take him out to dinner two or three times (or another similar small, one on one event).
  • You also need to assign each legacy that comes through a specific brother to act as their liaison for the chapter. Ideally, it should be a cabinet officer, recruitment chairman, or a past officer that will personally invite the legacy out to events as well as keep in touch with him throughout recruitment.
  • After getting to know the legacy, talk to his relative to see if they have anything to say about him or any input.
  • Once the chapter or colony votes, or has a pretty good idea of whether or not the legacy will receive a bid, reach out to his relative and inform him right away.

All legacies should be given a fair chance at becoming a member and given extra attention out of respect for their relative, who is our brother.

Recruitment Resources

Here are some tools to use in recruiting the future of your chapter or colony:

Recruitment Updates

 Recruitment Update - January 2018

     
  Recruitment Update - January 2018  
 
 
Recruitment Update - January 2018 
 

Brothers,

Happy New Year to you all! It was good seeing many of you at FIJI Academy this past weekend. If you are new to your role as recruitment chairman, these monthly messages will provide you with relevant information regarding recruitment each month. With the winter or spring term starting soon, here are a few good things to keep in mind:

 

In this Issue

Updating Your Recruitment Chairmen

Academy Recap

Staff Support

Legacies Going Through Recruitment

Resources

 
 
 
Updating Your Recruitment Chairmen
 

If you are a new recruitment chairman for your chapter or colony, please take a few minutes to make sure you are listed as the main contact for your chapter or colony. In case any potential members or interested parties are trying to learn more about recruitment, you want them to have the most up to date information. Check your chapter roster on Phigam.org, your web site, and your social media pages, to make sure you are correctly listed as the main recruitment contact. 

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Fiji Academy Recap

Thank you to the brothers who attended the FIJI Academy in St, Louis, this past weekend. This year's Recruitment Track was a big success, thanks in large part to brother Matt Farrell (Connecticut 2013) for presenting. If you have any questions about the program or material, you can contact Matt Farrell, or explore Phired Up's website

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Staff Support

For any brothers new to the position of recruitment chairman, my name is Colin Treanor. I am the Director of Growth at IHQ. My role on staff is to be a direct resource for you and your committee. Feel free to reach out to me with any questions or needs you may have. Additionally, you can reach out to your Field Secretary, our Director of Chapter Services Eric Lied, or Director of Chapter Development Bryan Hartzell for any additional support. 

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Legacies Going Through Recruitment

Anytime a chapter or colony finds a legacy going through recruitment, it is the chapter or colony's responsibility to ensure they reach out to the legacy as soon as possible. A legacy is defined as an undergraduate man whose brother, father, grandfather, uncle, or cousin is an initiated member of the Fraternity. The following steps must also be taken: 

 - Before and during the recruitment period, personally invite the legacy to all group recruitment events as well as two or three smaller, one-on-one events like a dinner. 

 - Assign each legacy that comes in a specific brother to act as their liaison for the chapter. Ideally, it should be a cabinet officer, recruitment chairman, or a past officer that will personally invite him out to events as well as keep in to keep up with him during recruitment. 

 - Reach out to his relative to see if they have anything to say about him or any input.

 - Once the chapter or colony votes, or has a pretty good idea of whether or not the legacy will receive a bid, reach out to his relative and inform him right away. 

Legacies should be given a fair chance at becoming a member and given extra attention out of respect for their relative, who is our brother. 

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Resources

As recruitment chairmen, you have a wealth of resources at your disposal to help you in your position. You can find them on our Recruitment Page on phigam.org. Additionally, you can contact me at ctreanor@phigam.org with any questions regarding Chapter Builder.

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Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - December 2017

     
  Recruitment Update - December 2017  
 
 
Recruitment Update - December 2017
 

Brothers,

Congratulations on making it to the end of the fall semester! While everyone is gearing up for finals, it is important to remember that winter/spring recruitment will be here before you know it. You should begin planning for recruitment in January and February if you have not already. Recruitment is one of the most important chapter operations, and you will need to be adequately prepared for it. Here are some good things to keep in mind before winter break. 

 

In this Issue

Fiji Academy

Transitioning Recruitment Chairmen

Planning for Winter / Spring

Recruitment Retreat

 
 
Fiji Academy
 

This year's Fiji Academy will be in St. Louis, January 5-7, 2018. All recruitment chairmen are highly encouraged to attend. There will be an educational track specifically for recruitment chairmen. If you have not done so already, you can register HERE. If your chapter or colony has not registered yet, please do so right away.

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Transitioning Recruitment Chairmen

If you are coming to the end of your time as recruitment chairman for your chapter or colony, you should make sure you have a thorough and adequate transition with your successor. Please pass along all resources you may have. Give him an outline of what your recruitment process looks like, what things went well and what things could have been improved. Go through the procedures for voting and what criteria you use. Additionally, make sure you get him set up on your Chapter Builder account if you have one. Lastly, ensure that you have a detailed review of the behind the scenes planning that goes into recruitment, such as planning events and maintaining a names list. Feel free to direct any questions to me at ctreanor@phigam.org.

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Planning for Winter/Spring Recruitment

Winter/spring recruitment will be here before you know it. You must ensure your chapter/colony is adequately prepared. Things you will need to evaluate are:
 - Your budget. How much money are you working with?
 - Your names list. How many quality leads do you have?
 - Your event schedule. What do you have planned for recruitment events?
 - What is your brand? Do you have a coordinated marketing plan in place? 

Once you ask yourself these questions, you will be able to set your team to work to get ready for January/February. 

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Recruitment Retreat

Once you have asked yourself the questions above, you will be able to move forward with your recruitment retreat. Your chapter or colony should hold a recruitment retreat to start off each semester. 

Set aside at least four hours during a specific day to cover your full recruitment strategy with your entire chapter/colony. 

During the retreat, you should discuss the answers to the questions above. Describe to your brothers how to build your names list and what their responsibilities are. Discuss your brand identity and what part every member plays in creating that identity. Lay out your event schedule. Breakdown the budget and where all the money is going.

Lastly, make sure you practice! Have all brothers practice their recruitment skills in regards to selling the fraternity, building rapport and closing the deal. 

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Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - November 2017

 
 
Recruitment Update - November 2017
 

Brothers,

I hope everyone is doing well and having an excellent school year! It is hard to believe it is already November. The semester will be over before you know it. Most chapters and colonies are gearing up to do elections right now, as well as initiating their fall pledge classes if they have not already done so. With that, recruitment can usually be an afterthought this time of year. However, if you can get out in front of winter/spring recruitment, you will be more successful to start off 2018. Here are a few things to keep in mind: 

 

In this Issue

Names List

Recruitment Retreat

Transitioning Recruitment Chairs

FIJI Academy

 
 
Your Names List & Next Steps
 

Chances are, most recruitment chairmen haven't given their names list a look over in the past few weeks. It is important to go back and review this list. Your first steps should be to clean up any outdated names that might still be there. 

The second step is to begin adding names! If you have not done so already, start by having your brothers and pledges add as many names as they can think of. Encourage all members to add names from their student organizations, clubs, classes, majors, residence halls and friends. Finally, you should practice a 5 for 5 challenge, where all members are challenged to add five new names each day for five days. This is a great way to add a large number of names quickly. 

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Recruitment Retreat

Sometime in November or December, your chapter or colony should hold a recruitment retreat for all members of the fraternity, including pledges. This should set the stage for the winter and spring and get all brothers and pledges on the same page regarding planning events, adding names, knowing selling points and how to talk about the Fraternity. 

Additionally, this is a good time to start planning your calendar for the winter and spring recruitment. The best recruitment events are essentially brotherhood events that you can bring friends to. Make sure that there is some kind of activity that can be paired with conversations, such as corn hole. 

All members should be aware of what their roles in recruitment are. It is not the recruitment chairman's sole responsibility to recruit a new pledge class. That duty falls to all the members. Some members are also well suited to do the logistic work behind the scenes, while others are more effective at the personal sales skills. 

It is also important to discuss what your brand identity is. Friendship, Knowledge, Service, Morality & Excellence are nice, but a bit generic. It's important to think about what your colony or chapter values that makes you unique. What are the qualities that bring you and your brothers together? Think of three specific qualities or a couple sentences that summarize why your colony or chapter exists. (For example: "The Alpha Alpha Chapter brings us together because we all have a home away from home where our diverse personalities and backgrounds are appreciated and valued." In this case, you can say that belonging, inclusiveness and a home away from home are among this chapter's values.) Create your own brand identity that all brothers and pledges can get behind!

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Transitioning Recruitment Chairmen

With elections for new officers, many chapters and colonies will transition from one recruitment chairman to another this month. I strongly encourage you all to put in a significant effort to transition with a new chairman. Please pass along all resources you have. Make sure they are listed as recruitment chairman in your chapter roster with IHQ. Give him a thorough outline of what your recruitment process looks like. Include his responsibilities and the responsibilities for all brothers, goals for the chapter and criteria to receive a bid. Lastly, make sure you have a detailed review of the behind the scenes planning that goes into recruitment, such as planning events, maintaining a names list and coordinating voting. Feel free to direct them to me with any questions at ctreanor@phigam.org

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Register for FIJI Academy

This year's FIJI Academy will be held in St. Louis, MO on January 5-7, 2018. Every year, we have a track specifically for recruitment chairmen. All recruitment chairs are highly encouraged to attend. If you have not done so already, you can register HERE.

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Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - October 2017

 
 
Recruitment Update - October 2017
 

Brothers,

I hope everyone is doing well in the first few months of school. It's hard to believe it is already October. Most of our chapters and colonies have finished their primary recruitment period for the year, while some are preparing for recruitment later in the fall or this spring. Regardless of your campus' recruitment timeline, you should keep recruitment as a focus moving forward. Truly elite chapters of Phi Gamma Delta continue their recruitment efforts, even after the formal period has ended. Here are some ways you can keep recruiting.

 

In this Issue

Buyers Remorse

Getting Pledges Involved In Recruitment

Social Excellence

Next Steps in Recruitment

 
 
Buyers Remorse
 

Disappointment sets in when expectations do not meet reality. If your chapter or colony has had an issue with members dropping soon after taking a bid in the past, it is because their expectations are not being met. Joining a fraternity is a big decision! Make it feel that way for your new members. During the first 48 hours of pledging, your new members should be welcomed by the entire brotherhood. You need to foster camaraderie between the new members and chapter. Do not buy into the "pledge class unity" mindset above chapter unity. Having a united group, instead of divided pledge classes, will lead to a better brotherhood.

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Getting Pledges Involved in Recruitment

One of the best ways to integrate your new members into the chapter or colony is to get them involved in recruitment. This also has the added benefit of building your recruitment lists early. Start off with a names jogger. Walk the new members through writing down the names and contact information of all non-Greek men they know on campus. Second, begin coaching them on recruitment strategies such as product knowledge and a dynamic calendar. Finally, begin teaching them Social Excellence to help build their interpersonal skills.

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Social Excellence

Both in recruitment and pledging, Social Excellence can make a good organization into a great one. Here are a few ways you can do that: 

 - Studies have shown that the most impactful quality a chapter can display is a sense of belonging. Displaying this during recruitment and afterward can be more powerful than social events or philanthropies or activities. Making your new members feel that they belong should be the top priority. 

 - Go for depth in conversations instead of breadth. Potential members and pledges are used to being asked the same exact questions, again and again, during recruitment. Avoid these surface level conversations and go a bit deeper. Let your guard down and talk about something important to you or your potential member. 

 - Step out of your comfort zone. Part of being in a fraternity is growing as a person. Fraternity should facilitate that growth by helping our members step out of their comfort zone. Have more in-depth conversations. Talk to new people on campus. Meet people of a different background than yourself. All these will help enable our members to grow as individuals. 

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Next Steps in Dynamic Recruitment

The next steps in recruitment will be to reevaluate your names list. No doubt you have names that have accepted bids with FIJI or other chapters. You will need to update your list to remove those no longer eligible. Additionally, you should begin adding new names. Ask your IFC for a list of men who went through recruitment and did not find a chapter to join. Lastly, have your pledges begin to add names as well. This will help you build up your names list for spring recruitment. You might not be allowed to extend bids through the rest of the fall, but you can certainly still interact with potential members. 

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Good luck on recruitment everyone! Please reach out to me at ctreanor@phigam.org with any questions or ideas. 

Fraternally,
Colin Treanor - Director of Growth
Perge!

 
 

© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - September 2017

 
 
Recruitment Update - September 2017
 

Brothers,

Welcome to the start of a new school year! In the next few weeks, we will be welcoming hundreds of new members into the Fraternity. In this update, I will cover topics that will be helpful for you going through recruitment.

 

In this Issue

Chapter Builder Training & Expectations

Recruitment Brochure

Stand Out During Recruitment

Legacies

Bid Criteria

 
 
Chapter Builder Training & Expectations
 

If your chapter or colony has set up a Chapter Builder account through IHQ, make sure your members understand how to properly utilize this tool. You can sign up to participate in a training webinar with Chapter Builder's staff HERE

Additionally, for the groups that have an account, please make sure you have reviewed the Chapter Builder usage expectations HERE

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Recruitment Brochure

We have edited our expansion brochure to be used by any chapter or colony across the Fraternity. CLICK HERE to download the brochure, which includes printing instructions.

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Standing out During Recruitment

During a typical recruitment week, all the fraternities on your campus are competing for a limited number of potential members. Too often chapters and colonies try to emulate the rest of their peers. Sure the rush shirt might be different, but odds are it is similar. Also, the chapters typically have the same events, lawn games, steaks and cigars, and wing night.

With all this in mind, it is crucial to understand that the most important thing you can do is stand out. The best way you can do this is through your personal interactions. Avoid resorting to the typical conversations about where the recruit is from, what sports he played in high school or what his major is. Instead, focus your conversations on what the Fraternity really means to you, or what it could mean to him. Talk about how the Fraternity could benefit him and how he would be welcomed in the Fraternity. This will make a greater impression than a rush shirt. 

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Legacies Going Through Recruitment

This time of year, recruitment recommendations come into IHQ. We receive these recommendations and forward them out to chapters and colonies. If you receive a notice of any legacies interested in joining, please make sure you read up on the Fraternity's policy on handling legacies going through recruitment. You can find the policy HERE.

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Bid Criteria

If your bid voting meetings are typically a nightmare, it is probably because your chapter or colony has no concrete idea of what you are looking for in a potential member. Some brothers may have one idea of what they would like to see in a new member, while another brother may have a different idea. Before recruitment even starts, you should have a discussion about just what you are looking for in a potential member. The more specific your criteria, the more efficient your voting will be. 

A good example would be to quantify the values of Phi Gamma Delta.
 - Friendship: Who recommended him? Who vouches for him?
 - Knowledge: What is his GPA (at least a 2.5)? What is his major? Are his grades a priority to him?
 - Service: What does he do on campus? What is he involved in?
 - Morality: Are there any red flags about his behavior?
 - Excellence: Are there any noteworthy things about him? Awards? 

Discuss with your brothers what your criteria should be to receive a bid.

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Good luck with recruitment everyone! If you have any questions about recruitment, please let me know at ctreanor@phigam.org.

Fraternally,
Colin Treanor - Director of Growth
Perge!

 
 

© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - August 2017

     
     
 
 
Recruitment Update - August 2017
 

Brothers,

I hope you're all doing well and enjoying your summers. Hard to believe it is already August, which means that the school year and recruitment are going to be here before you know it. The topics in this update should be helpful for you in the coming weeks.

 

In this Issue

Chapter Builder

Legacies

Pre-Closing

Meeting Freshmen on Campus

Membership Drives

 
 
Chapter Builder
 

As some of you may have seen in previous emails, we are renewing our Chapter Builder accounts for the coming year. This year, we are offering a new way to make Chapter Builder more affordable for chapters and colonies. A standard Chapter Builder account costs $500 per year, which is a pretty steep price for most groups. Instead, IHQ is offering to cover half the cost for an account with the chapter or colony paying the remainder. If you are interested in setting up an account, please let me know.

Additionally, we have a few FIJI specific Chapter Builder training webinars set up. You can sign up to participate HERE.

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Legacies Going Through Recruitment

During recruitment this fall, your chapter or colony may find a legacy going through recruitment. If you do find yourself with a legacy as a potential member, here is the Fraternity's policy on handling legacies in recruitment:

Anytime a chapter or colony finds a legacy going through recruitment, it is the chapter's/colony's responsibility to ensure they reach out to the legacy as soon as possible. A legacy is defined as an undergraduate man whose brother, father, grandfather, uncle, or cousin is an initiated member of the Fraternity. Additionally, there are a few steps the chapter or colony must follow when a legacy goes through recruitment.
 1. Before and during recruitment, personally, invite the legacy out to all group recruitment events that you host, and take him out to dinner two or three times (or a similar one on one event).
 2. You also need to assign a specific brother to each legacy to act as their main liaison for the chapter. Ideally, it should be a cabinet officer, recruitment chairman, or a past officer that will personally invite the legacy out to events as well as keep in touch with him throughout recruitment.
 3. After getting to know the legacy, talk to his relative to see if they have anything to say about him or any input.
 4. Once the chapter or colony votes, or has an idea of whether or not the legacy will receive a bid, reach out to his relative and inform him right away

All legacies should be given a fair chance at becoming a member and given extra attention out of respect for their relative, who is our brother.

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Pre-Closing

As you're going through the recruitment process, you'll start to have an idea of who you want to extend bids. Before you offer anyone a bid, you should have a pre closing conversation with him. Ask him, "hypothetically, if we were to invite you to join the fraternity, how would you feel about that?". This question is open ended and will give him an opportunity to voice his excitement or concerns regarding the fraternity. It is also a lot less pressure than asking him outright if he accepts a bid, yes or no. After asking this question you can gauge his interest and see if he is ready to accept a bid or if you need to address his concerns. 

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Meeting Freshmen on Campus

During the first few weeks of classes, your chapter or colony should be growing your list of potential members. You'll have a large contingent of new freshmen who are eager to go out and make friends. Take advantage of this to make a great first impression! You can do this a few different ways:
 - Being present on campus: the simplest and most important part about meeting freshmen is to simply be present and visible on campus. Your brothers should be present at any large campus wide events that freshmen will be at. Go eat in the dining halls, hang out in the student center, wear FIJI gear! The more visible you can be the more recognizable you will be.
 - Tabling: the most effective way of showing your presence on campus would be tabling. You should set up a table in a high traffic area of campus during a busy time of day. When you're tabling, don't ever sit behind the table! Stand in front of it and approach people. Have something like free coffee or donuts that can get people's attention.
 - You can stand out by not immediately jumping into a sales pitch when talking to freshmen. Take time to get to know them on a personal level before talking about the fraternity. 

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Membership Drives

Similar to your approach when meeting freshmen, your chapter or colony should make the first three weeks of school an effort to grow your names list. Here are a few things you can do:
 - 5 for 5 challenge: each member adds 5 names a day for 5 days. This is a simple, challenging, and incredibly effective way to recruit.
 - Raffles or contests on campus: you can set up a table and create a raffle or contest that gives away a prize. All they have to do to win is sign up.
 - Scholarships: setting aside some of your budgets to create a scholarship for freshmen is a great idea to gather more quality names. Additionally, it gives folks a good idea of where your priorities lie.

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Good luck with recruitment everyone! if you have any questions, please do not hesitate to ask me at ctreanor@phigam.org or any of our other staff members here at IHQ. 

Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - July 2017

 
 
Recruitment Update - July 2017
 

Brothers,

I hope you all enjoyed the 4th of July holiday weekend! While the summer is a time to relax, fall recruitment will be here before you know it. Some chapters and colonies have already begun recruiting for the fall, which is great! It is never too early to start recruiting. Here are some things to keep in mind for the rest of the summer.

 

In this Issue

Chapter Builder

Prospecting

Planning & Retreats

Recruitment Events

Pre-Closing

 
Chapter Builder
 

Chapter Builder is a recruitment tool that Phi Gamma Delta has used for the past few years. It allows a chapter/colony to track relationships they are forming with potential members throughout the year. You can measure attributes such as GPA, campus involvement, recommendations and more. This month we will be renewing our accounts with Chapter Builder. 

If you are interested in learning more or accessing an account, please let me know at ctreanor@phigam.org

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Prospecting

Prospecting is a great way to build up your names list throughout the summer. The more names you have to choose from, the more selective you can be with who you give bids out to. With that in mind, here are some ways you can build your names list through the summer:
 - Collect referrals from brothers, friends, family, graduate brothers, sororities, etc.
 - Check local high schools for any students coming to your campus. Reach out to the high schools that brothers attended for leads.
 - Ask your admissions office if you can get in touch with incoming first-year men.
 - Some IFC boards will collect a list of interested men before the fall begins. Check if yours does and if you can access it.
 - Get involved with any orientations, organization fairs or tours. Your goal should be to introduce yourselves to as many new students as possible. First impressions are powerful! 

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Recruitment Planning & Retreats

Before fall recruitment begins in earnest, your chapter or colony should plan to hold a recruitment retreat for all brothers. The purpose of this retreat is to confirm all recruitment plans and strategies for the entire group. You should have your entire schedule identified, go through your names list, practice your sales pitch or tabling, and practice pre-closing and social excellence.

You want every brother to know how they should talk to recruits, what they should talk about and have their interpersonal skills honed and ready to make good impressions for the fraternity. If you would like any help with planning a retreat, please let me know at ctreanor@phigam.org

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Recruitment Events

The summer is a great time to hold recruitment events before the fall semester starts. You should plan events that are focused on activities and conversations. In sociology, there is an idea that men have "shoulder to shoulder" friendships. That is to say, men develop bonds and socialize around structured activities and doing things. With that in mind, the best recruitment events are simple events with things to do, like games that people can have a conversation while participating. This is why a BBQ with something like corn hole or bags is actually good.

You can find a whole list of recruitment event ideas here.

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Pre-Closing

As you and your brothers are getting to know potential members, it is never a bad idea to get a sense of whether or not they would be interested in joining. You can employ the act of Pre-Closing on your potential members as you get to know them better.

This is simply asking them this question (or some variation of this question): "Hypothetically, if we were to invite you to join the fraternity, what would your thoughts be?" Again, it does not need to be that exact phrasing, but something similar. This will allow you to gain insight into any concerns they may have in a low-pressure situation. From there, you can address any concerns he may have.

Good luck with recruitment everyone! If you have any questions, please do not hesitate to reach out to our staff at the International Headquarters or contact me directly at ctreanor@phigam.org

Fraternally,
Colin Treanor - Director of Growth

Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - June 2017

 
 
 
Recruitment Update - June 2017
 

Brothers,

Happy summer, everyone! I hope you are enjoying a break from school and some good weather. Some chapters and colonies have already begun recruiting for the fall, which is great. Fall recruitment will be here before you know it. It is never too early to start recruiting. I want to provide you all with some things to keep in mind for the rest of the summer. 

 

In this Issue

Chapter Builder

Prospecting

Summer Recruitment Ideas

Good First Impressions

 
Chapter Builder
 

Chapter Builder is a recruitment tool that Phi Gamma Delta has used for the past few years. It allows a chapter/colony to track relationships they are forming with potential members throughout the year. You can measure attributes such as GPA, campus involvement, recommendations and more. Each summer we add new accounts on board as well.

If you are interested in learning more, please let me know at ctreanor@phigam.org

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Prospecting

Prospecting is a great way to build up your names list throughout the summer. The more names you have to choose from, the more selective you can be with who you give bids out to. With that in mind, here are some ways you can build your names list through the summer.
 - Collect referrals from brothers, friends, family, graduate brothers, sororities, etc.
 - Check local high schools for any students coming to your campus. Reach out to the high schools that brothers attended for leads.
 - Check with your admissions office if you can get in touch with incoming first-year men.
 - Get involved in any activity fairs or orientations for new students and transfers.
 - Some IFC boards will collect a list of interested men before the fall begins. Check if yours does and if you can access it. 

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Summer Recruitment Ideas

Just because classes are not in session does not mean that you cannot recruit. The summer is an ample opportunity for new members to get to know your brothers.

Some good events that you can do are:
 - Dinners: a common recruitment event for one simple reason, they work
 - Graduate/Career Nights: introduce potential brothers to your graduate brothers
 - Service events
 - Involvement fairs
 - Move-in weekends
 - Partnering with other groups on campus: think beyond NPC Sororities
 - Host a discussion on campus geared towards the idea of Building Courageous Leaders

A great way to think about recruitment events is that they are simply brotherhood events that you invite friends to. 

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Making a Good First Impression

Your biggest focus during June, through the beginning of July, should be building relationships. Remember, nobody joins a fraternity because of their shirts. They join because of the members. Making a good first impression is key.

Instruct all brothers that your focus should be on selling yourselves as friends instead of the fraternity. Become a friend first and a brother second. Do this by communicating and following up with potential members frequently. Do not bombard them with messages, but make an effort to get to know them.

Face to face interaction is key as well. Hold small events to get to know people. Coffee, lunch, dinner, sports, fishing exercise, etc. all work well to get to know someone. Be a mentor, a guide and a friend to new students who are about to make a significant change in their lives by going to college. 

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Good luck with recruitment everyone! If you ever have questions or need help regarding recruitment, please reach out to me at ctreanor@phigam.org or any of our staff members here at International Headquarters. 

Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - May 2017

 
 
Recruitment Update - May 2017
 

Brothers,
Congratulations to all brothers finishing the academic year! I hope everyone has been successful in the classroom and in their chapters/colonies. Take advantage of the summer to relax and recharge for next year. Additionally, please keep in mind that the next school year and recruitment will be here before you know it. Truly successful fall recruitment begin in the spring. If you wait until August to begin recruiting, you will be putting your chapter or colony at a disadvantage. In this update, I want to cover a few topics to help prepare your group for summer and fall recruitment.

 

In this Issue

2017 Recruitment Workshop

Chapter Builder

Prospecting

Growing your Names List

 
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2017 Recruitment Workshop
 

The annual Recruitment Workshop will be in little more than one month! The Recruitment Workshop will be held in Lexington, KY on Friday, June 16 and Saturday, June 17. Attendees will be placed in small groups with a member of our staff to help create a specific recruitment plan for each campus. It is strongly recommended that each chapter and colony send at least one member. The registration fee is $75. This includes lodging educational materials, three meals, and a BBQ at International Headquarters on Friday night.

You can register HERE. The deadline to register is June 1st.

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Chapter Builder

Chapter Builder is a recruitment technology that more and more campuses are adopting. Looking ahead to the fall, many campus IFC councils will be adopting Chapter Builder technology for their recruitment. At International Headquarters, we monitor our Chapter Builder accounts to identify ways we can help chapters recruit. If you are interested in learning more or creating an account for your chapter, you can learn more here, or email me at ctreanor@phigam.org.

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Prospecting

Prospecting is the act of building your names list through the spring and summer. The month of May is a great time to start this process.

 - Cold Calls: These can be a big obstacle for many undergraduate members. You need to step out of your comfort zone and realize the worst thing that can happen is they say no. Stay persistent. When it comes to cold calls, have a reason to call. Do not just ask if they want to know about your fraternity. Instead offer something like a scholarship, a survey, campus tours, or something of value that is more than joining a fraternity. Try and set up a time to meet in person.

 - High Schools: Get in touch with the top 20 feeder schools for your college or university and set up a table. Or get a list of any students going from your high school to your college or university. This will give you a strong list of potential members and a connection to them as well.

 - Campus Summer Events: Get involved in any orientations, tours, welcome weeks, involvement fairs, and campus events that you can. It is a great way to make a good first impression.

 - Reach out to parents: If you can sell parents, you can sell undergraduates. When you meet a recruit in person, try to meet his parents. Be professional and respectful and the parents will endorse you. Explain the values and purpose of Phi Gamma Delta, specifically to your own campus.

 - Service events: A vast majority of college students are interested in community service, provide opportunities over the summer and you will stand out. Live your values!

 - Social Media: What does your social media (Instagram, Facebook, Twitter, website) look like? How do they portray the chapter? Post things that parents, or professors, or even the president of your school would be impressed by. Make sure you keep your social media up to date. 

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Growing your Names List

In addition to prospecting to grow your names list, there are things you can do for students already on your campus. 

 - No Bid Lists: Talk to your IFC officers and try to get your hands on a list of students who did not receive or did not accept a bid during this past spring recruitment. On many campuses, there are a large number of students who go through the recruitment process but didn't find the right fit for them. These could be good potential members. 

 - Names Jogger: At your next meeting, do a names jogger to add names to your list. Ask your brothers to write down the names and contact information of all non-Greek men on campus that they can think of. Ask for classmates, roommates, neighbors, friends, friends of friends, coworkers, family friends, etc. Compile these names and add them to your list.

 - Referrals: Reach out to your graduate brothers, sorority women, campus advisors, student organizations, faculty, staff, and friends for any recommendations of men who would make good Fijis. 

 - Student Lists: See if you can get a hold of a list of all non-Greek students, all members of certain clubs, all freshmen, all honors students, incoming transfers or men above a 3.0 GPA. These could be a great addition to your names list.

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Good luck on finals everyone and enjoy your summer!

Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - April 2017

     
  Recruitment Update. April 2017
 
 
 
Recruitment Update - April 2017
 

Brothers,

I hope everyone is back in the swing of things after spring break. Fall recruitment will be here before you know it. Now is a great time to begin working for fall recruitment. The best way to be successful in the fall is to work in the spring and summer. In this update, I want to cover a few items.

 

In this Issue

2017 Recruitment Workshop

Chapter Builder

Build up your Names List

Practicing Social Excellence

 
2017 Recruitment Workshop
 

This year’s Recruitment Workshop will be held in Lexington, KY on the weekend of June 16 & 17. Attendees will work with a coach in small groups to learn details of successful recruitment and how they can apply it to their campus. Most importantly, they will work with their coach on creating a comprehensive plan to adapt these practices to their chapter or colony. It is STRONGLY recommended that each chapter or colony send at least 1 member.

When: Friday, June 16 and Saturday, June

Where: University of Kentucky Campus and International Headquarters, Lexington KY.

The cost of registration is set at $75 per member. This includes lodging, meals and all educational resources. The registration fee will be billed to the chapter or colony after the workshop ends.

You can register HERE.

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Chapter Builder

More and more Interfraternity councils and campuses are switching to more advanced recruitment technology. Phi Gamma Delta has had a partnership with TechniPhi & the Chapter Builder software for the past 3 years. If your campus has adopted recruitment technology like Campus Director, or Chapter Builder, or if you would like to get ahead of the competition with this recruitment software, please email me at ctreanor@phigam.org.

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Build Your Names List

As I mentioned in the beginning of this email, fall recruitment will be here before you know it. To set yourselves up for a successful fall recruitment, you should go into the summer with a names list that you can build off with incoming freshmen. To start, you should compile the names and contact information of as many men already on campus as you can. Go through the following list with your brothers to build your names list:
 - List all the friends of brothers who are not Greek
 - Who lived in your dorm or residence hall (now or in the past )
 - Are on your sports teams, varsity or club
 - Are in the same organizations or clubs as brothers
 - Work on campus or work with brothers
 - Are in the same major or classes as brothers

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Practicing Social Excellence

When it comes to fraternity recruitment, we are all salesmen. Fraternity recruitment is a sales position and what we are selling is ourselves. We are selling the idea that you belong and have a home with us. With that, how we communicate is key. A few points to remember are:

 - Studies have shown that the most impactful quality a chapter can display to potential members is belonging. A sense of belonging is more impactful for potential members than our specific values, philanthropies or socials. With that in mind, focus all your conversations on building a sense of belonging

 - Go for depth of conversations, not breadth. Potential members are typically being asked the same questions again and again during recruitment. They don’t want to tell you about what their major is. They’ve had that bland conversation with every other fraternity on campus. Instead, have a conversation that actually matters. It is okay to let your guard down and talk about something that means a lot to you or to your potential member

 - Step out of your comfort zone. The best potential members on your campus are not going approach you on their own. You need to go out and find them. Some members are uncomfortable during recruitment because they do not enjoy talking to new people. Even if you are a staunch introvert, stepping out of your comfort zone can be one of the best ways to bring others out of their shell as well and build relationships, but also help you hone your skills for life after college.

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Good luck with recruitment everyone! If you ever have questions or need help regarding recruitment, please reach out to me at ctreanor@phigam.org or any of our staff members here at International Headquarters.

Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - March 2017

 
 
Recruitment Update - March 2017
 

Brothers,

I hope everyone is enjoying a relaxing spring break! Congratulations to our chapters and colonies that have recruited new brothers in the past several weeks. For most campuses, the busy recruitment season is over until the fall. If you want to outdo yourselves with fall recruitment, you should begin preparing now. Truly successful recruitment takes place year-round. Please keep these tips in mind to help prepare your chapter or colony for successful fall recruitment. 

 

In this Issue

Graduate Referrals

2017 Recruitment Workshop

Your Names List

Get Your Pledges Involved in Recruitment

Summer Recruitment

 
 
 
 
 
Graduate Referrals
 

Occasionally, we receive a recruitment referral from a graduate brother. More often, graduate brothers contact the undergraduate brothers directly with recruitment referrals. An important note to remember: any time you receive a referral from a graduate brother, you must keep that brother informed on the status of his referral. If the referral is a legacy, you can read the Fraternity's policy on legacies here.

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2017 Recruitment Workshop
Sidebar Image  

This year's recruitment workshop will take place June 16-17, 2017 in Lexington, Kentucky. Attendees will learn the fine points of dynamic recruitment and how to stand out on campus. Most importantly, they will work with our staff members to develop a comprehensive plan to adapt these practices to their chapter or colony. You can register here

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Names List

March is a perfect time to reevaluate your current names list. Most likely, you will need to do some cleaning and remove the names of men who have either pledged or are no longer interested. Edit your list to reflect who is interested or you still need to talk to. Additionally, this is a great time to begin adding more names to your list. Use a names jogger at your next meeting to get the names added to your list. 

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Getting Your Pledges Involved in Recruitment
   

In addition to cleaning up your names list, you should have your new pledge class help you in adding new names. New pledges are eager, excited and looking to help get involved in any way. Do not let that energy and excitement go to waste. New members are often some of the best recruiters. Have your pledges collect and add the names of all their non-Greek friends on campus. Being new to Greek Life, they are more likely to have friends, roommates, classmates, or neighbors who could be potential members. Add their names to your list and empower your pledges to begin recruiting them.

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Summer Recruitment

Recruitment for fall 2017 pledge classes begins now. Do not wait until July or August to begin your preparations or to begin recruiting. Waiting until "rush week" puts your chapter or colony at a disadvantage. You have a lot of time between now and the fall term to make friends and build connections. Throughout the remainder of the spring and into the summer, plan small brotherhood events that you can invite friends to. The best recruitment events are simply brotherhood events that you invite your friends to and they can meet your other friends, who are also your fraternity brothers. For more ideas, you can read our spring and summer recruitment guides. 

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Good luck with recruitment everyone! If you ever have questions or need help regarding recruitment, please reach out to me at ctreanor@phigam.org or any of our staff members at International Headquarters.

Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

 Recruitment Update - February 2017

 
 
Recruitment Update - February 2017
 

Brothers,

I hope everyone is doing well in the first few weeks of the semester. Many of your chapters or colonies are going through winter/spring recruitment right now. These updates should help you finish out strong with a new pledge class.

 

In this Issue

Values Based Selection: What Criteria Do We Look for When Voting on Members?

Getting Our New Members Involved in the Recruitment Process

Notes for New Recruitment Chairmen

2017 Recruitment Workshop

 
 
Values Based Selection
 

For any chapters or colonies that are currently going through the recruitment process, you should be coming close to handing out your first bids.

Before handing out any bids, ask yourselves what your criteria to receive a bid is. The vote to receive a bid is actually stricter than to be initiated, so please treat the voting process with the respect it deserves.

For the five values that Phi Gamma Delta is founded on, ask yourselves:
 1. Friendship: Who vouches for him? What do his friends say about him? Would you live with him?
 2. Knowledge: What is his GPA? Is his GPA above a 2.5? Are his grades his top priority?
 3. Service: What is he involved with on campus? Does he volunteer? Is he looking for leadership opportunities?
 4. Morality: Are there any red flags about him? Are there major concerns? How does he act outside of recruitment?
 5. Excellence: Are there any noteworthy items from your conversations with him? What kind of impression has he made?

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Getting Pledges Involved In Recruitment

If your chapter or colony already has a new pledge class for the spring term, one of the best things you can do with them is to get them involved with recruitment. Recruitment is meant to be done year-round, not just the first few weeks of a semester. With that in mind, your new members are one of your best resources for recruitment.

Have pledges add the names of their friends, neighbors and classmates to the names list. This will empower the pledges with a vital role in the chapter and allow them to share their excitement for the Fraternity. This will allow you to get a jumpstart on recruitment for the fall.

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Recruitment Chairmen Tips 

If you are a new Recruitment Chairman, these are some important items to know regarding recruitment:
 - The Fraternity's minimum GPA requirement is a 2.5 cumulative. If you wish to raise that standard, you are allowed to do so in your chapter bylaws. However, you are not allowed to lower it, per international bylaws.
 - Pledges and new members must be reported within ten days of being pledged into the fraternity. Have each pledge register here and pay the $70 pledge fee.
 - Recruitment is year-round. You may have finished handing out bids, but your job is still to prepare for the next semester's recruitment by practicing recruitment skills, building your names list and making connections. The more you can prepare, the easier your life will be.
 - Chapter Builder: If you are interested in using the recruitment software in the future, reach out to me at ctreanor@phigam.org and we will work on getting you an account.

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2017 Recruitment Workshop
Sidebar Image  

This year's recruitment workshop will be held June 16-17, 2017, in Lexington, KY. Attendees will learn the fine points of dynamic recruitment and how to stand out on campus. Most importantly, they will work with our staff members to develop a comprehensive plan to adapt these practices to their chapter or colony.

It is strongly encouraged that each chapter and colony send at least one member. More details will be announced as we get closer to the spring.

For more information, click here

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Good luck with recruitment everyone! If you ever have questions or need help regarding recruitment, please reach out to me at ctreanor@phigam.org or any of our staff members at International Headquarters.

 

Fraternally,
Colin Treanor - Director of Growth
Perge!

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© 2016 Phi Gamma Delta

1201 Red Mile Road, P.O. Box 4599
Lexington, Kentucky 40544-4599
phigam@phigam.org  |  859.255.1848

 
 
 

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If you have any questions regarding recruitment or any other resources or tools to help such as recruitment retreats, Chapter Builder, or staff visits please contact the Director of Growth.